New Data Privacy Rights for California Consumers

1/1/2020 The CA Consumer Privacy Act (CCPA), which went into in effect on January 1, 2020.
CCPA grants new rights to CA consumers:
Right to know what personal information is collected, used, shared or sold by the business,
Right to delete the consumer’s personal information held by both the business and by extension, the business’s service providers;
Right to opt-out of the sale of the consumer’s personal information. As required by the law, businesses must provide a “Do Not Sell” information link on their websites or mobile apps;
Children under the age of 16 must provide opt-in consent, with a parent or guardian consenting for children under 13; and
Businesses may not discriminate against consumers in terms of price or service when a consumer exercises a privacy right under CCPA.